SPA CONSULTING

Our company provides spa consulting services and spa service management from conceptual development to pre-opening and day-to-day operations. We offer a holistic approach to design, spa concepts, brand identity, spa menu design, business strategy, training and spa management. Whether it is arranging a spa area or arranging a special spa menu as desired, we are committed to your uniqueness, recognizability and excellence.

When opening a new spa or renovating an existing spa, our strategic approach includes:

  • Before opening and managing projects
  • Feasibility study
  • Business modeling and finance
  • Concept and philosophy
  • Building design (as needed)
  • Development of spa and wellness programs and services
  • Procurement of specialized equipment (if necessary)
  • PR and marketing proposals
  • Branding, graphic design and photography (as needed)
  • Website design and digital marketing (as needed)
  • Development of operating structure
  • System and process implementation
  • Recruitment, training and staff development
  • Spa management

 

SPECIFIC SPA services

The services listed below are for those seeking help and expertise in specific areas. Please contact us for an offer. We would be happy to help you.

HOLISTIC BUSINESS OVERVIEW

Working in the spa and with your team from 1 to 3 days gives us the opportunity to effectively assess your spa at all levels. We look at the challenges, missed opportunities and your financial potential of the spa. In this evaluation we also consider: spa type, location, guest type, current spa menu offer, spa design and aesthetics, marketing strategies, competitors and brand positioning, along with guest service standards, simple cost savings strategies and operational efficiency. We then present a report detailing our findings, along with our recommendations, solutions and suggested strategies for your spa to thrive.

SALES AND MARKETING

Excellent design, branding, content, website, printed promotional material and digital marketing are the key to stand out as an exceptional business. Your value becomes more obvious to potential customers. Your customers have a better experience. You increase sales, transaction contributions and trust in your brand. Your website is a strategic investment in your business goals and vision of growth. Digital marketing and all employee channels need to work together to achieve your business goals. And your design, branding and rights protection connect with your client’s heart and convey your value. We understand the challenges of business growth, which include finding customers, increasing revenue, and reducing costs. As such, our holistic approach to our partners who specialize in web design and marketing, your sales and marketing strategy may include web design, branding, graphic design, rights protection and the most appropriate social media and marketing plans. Feel free to send us all instructions by e-mail. You will receive an offer within 1 day at the latest.

SPA DESIGN

The aesthetic appeal of your spa is crucial, especially since 93% of visitors choose a spa based on its facilities. With our deep understanding of the spa environment, we provide a transformative design and design service that takes into account your brand identity, location, climate, desired ambience, optimal guest experience and operating flow. We begin this process by truly understanding what your spa needs, defining a budget, and then putting together a conceptual short styling and approximate cost. We then move on to the next phase of costing and project management, which may include renovation, FFE procurement, delivery, and practical design. We turn your spa into a haven where guests will feel comfortable and relaxed, and a space that your team can be proud of.

SPA MENUS AND ASSOCIATES

A well-designed spa menu is your key sales and marketing tool, and attracting your guest begins with a copy that connects with the heart and cuts through the noise. We take your brand identity and your typical guest demographic category into account when designing the spa menu, and our spa rituals embrace a holistic philosophy of mind, body and soul. In order for your spa menu to open and resonate with a wider range of guests, the copy and design require clarity and a line of elegance. This simple investment in a well-designed spa menu can instantly improve your business. We will also take care of printing them with our partners.

AUDIT OF SPA MISTERY GUEST

Investing in spa spies is a crucial process of grooming your spa and team to win the most sought after spa and hotel awards. With this service we visit the spa as a mysterious guest and evaluate the quality of your spa, services and team using our detailed international protocol to assess the impression of guests and our spa knowledge. In the strictest confidence and with regard to your specific criteria, we provide a comprehensive report that provides an overview of the entire spa trip from appointment to the experience and farewell of the guest. Spa facilities and overall ambience are also measured in this report so you have a complete picture of guest satisfaction and possible growth areas.

SPA MANAGEMENT

Due to the tremendous growth in the spa industry, we often see responsible spa therapists promoted to management positions in sap centers before gaining any actual training or experience in business, management and leadership. As such, a new spa manager is often poorly equipped to understand and execute the key results required for that role, which in turn affects the potential profitability of your spa. Our spa advisors support the professional development of your spa manager so that your business can thrive. We work with you to visit the spa occasionally and schedule weekly calls to provide the spa or hotel manager with guidelines and instructions for meeting the basic KPI and accountability performance indicator. This service is an investment in your overall profitability and the success of the entire team.

SPA HR & RECRUITMENT

Offering solutions for employment in the spa and wellness industry, our service includes tailor-made recruitment campaigns specific to your business, job specifications, talent finding, pre-interview and shortlist procedures, competency-based interviews, reference checks, personality profiling and team dimensions. We can also perform a training needs analysis to identify any gaps that need to be developed to meet induction standards. When we recruit the entire team before opening, we adjust the development program and training for standard procedures and service protocols to set your opening up for ultimate success. In short, it is our job to find you and make the perfect candidate.